Smythson vs. Goyard: Comparing Iconic Luxury Travel Bags
By Luxury Leather Goods, Stationery, Diaries & Bags | Smythson | Published: 2026-07-31
Category: Comparisons
Discover how Smythson and Goyard compare in craftsmanship, materials, and style for luxury travel bags, helping you choose the perfect companion for your journeys.
When it comes to luxury travel bags, two names often come to mind: Smythson and Goyard. Both brands have rich heritages, loyal followings, and iconic designs that have graced the hands of celebrities, royals, and discerning travelers for decades. But how do they truly compare? In this detailed guide, we'll explore the craftsmanship, materials, style, and practicality of Smythson and Goyard travel bags to help you decide which investment is right for your travel lifestyle.
From the instantly recognizable Goyardine canvas to Smythson's supple leather and meticulous craftsmanship, each brand offers a unique take on luxury travel. Whether you're a frequent flyer, a weekend wanderer, or a business traveler, understanding the nuances of these two iconic houses will ensure you choose a bag that not only looks exquisite but also stands the test of time.
Heritage and Brand Legacy
Smythson, founded in 1887 on Bond Street in London, has long been synonymous with British elegance and craftsmanship. The brand is renowned for its luxury stationery, leather goods, and travel accessories, holding Royal Warrants from the British Royal Family. Smythson's travel bags are crafted with meticulous attention to detail, using the finest hides and time-honored techniques, reflecting over a century of expertise.
Goyard, on the other hand, traces its roots back to 1853 in Paris, making it one of the oldest luxury luggage makers in the world. Known for its iconic Goyardine canvas—a coated fabric with a distinctive chevron pattern—Goyard has a cult following among fashion insiders. The brand's trunks and travel bags are handcrafted in limited quantities, emphasizing exclusivity and artisanal skill. While both brands share a commitment to quality, their heritage and design philosophies differ significantly.
- Smythson: British heritage, Royal Warrants, leather-focused.
- Goyard: French luxury, iconic canvas, exclusive craftsmanship.
Materials and Craftsmanship
When comparing materials, Smythson primarily uses luxurious leathers such as calf, lambskin, and their signature cross-grain leather, which is both durable and soft to the touch. The brand's travel bags, like the Travel Tote Bag with Zip in Ludlow, showcase this commitment to quality, featuring supple leather that develops a beautiful patina over time. Smythson's stitching is precise, and each bag is finished with hand-polished edges, ensuring longevity.

Goyard, however, is famous for its Goyardine canvas, a unique blend of cotton, linen, and wood fibers coated with a special resin. This material is lightweight, waterproof, and remarkably durable, making it ideal for travel. While Goyard does use leather for trims and handles, the canvas is the star. The craftsmanship is exceptional, with each bag hand-finished and made to order. If you prioritize a lightweight yet durable option, Goyard's canvas is a compelling choice.
- Smythson: Premium leather, patina development, classic British craftsmanship.
- Goyard: Signature canvas, lightweight and waterproof, exclusive hand-finishing.
Design and Aesthetics
Smythson's travel bags exude understated British elegance. Clean lines, minimal branding, and neutral tones like tan, black, and navy define their aesthetic. The Travel Bag in Norton Canvas offers a more casual yet refined look, blending canvas with leather accents for a versatile style. Smythson's designs are timeless, appealing to those who prefer a subtle luxury that doesn't scream for attention.

Goyard's design is instantly recognizable, thanks to the iconic chevron pattern in bold colors like black, burgundy, and navy. The brand's bags are statement pieces, often seen as a status symbol. While the pattern is striking, it may not suit everyone's taste. Goyard also offers extensive personalization, allowing you to add stripes or initials, making each piece truly unique. If you want a travel bag that stands out, Goyard is the way to go.
- Smythson: Understated, classic, versatile colors.
- Goyard: Bold pattern, statement-making, customizable.
Practicality and Functionality
Both brands design travel bags with functionality in mind. Smythson's travel totes, like the Travel Tote Bag with Zip in Ludlow, feature spacious interiors, secure zippers, and comfortable handles, making them perfect for carry-on use. The brand also offers travel accessories such as the Passport Cover in Mara, which keeps your documents organized and protected. Smythson's leather is sturdy yet flexible, accommodating the rigors of travel.
Goyard's travel bags, such as their iconic Saint Louis tote, are renowned for their lightweight design and expandable capacity. The canvas material makes them easy to fold and store, and the leather handles are comfortable for carrying. Goyard also offers a range of travel pieces, including duffles and trunks, but their totes are particularly popular. If you prefer a bag that can adapt to various travel needs, Goyard's flexibility is a plus.
- Smythson: Structured, secure, leather patina over time.
- Goyard: Lightweight, expandable, easy to store.
Price and Accessibility
Luxury comes at a price, and both brands are positioned at the high end of the market. Smythson's travel bags generally range from $1,500 to $3,000, depending on the size and leather. Goyard's pieces are often more expensive, with totes starting around $2,000 and custom orders costing significantly more. Additionally, Goyard has a reputation for limited availability, with no online sales and a policy of not selling to resellers, making them harder to acquire.
Smythson offers a more accessible luxury experience, with a robust online store and occasional sales. If you're looking for a high-quality travel bag without the exclusivity factor, Smythson provides excellent value. However, if you're a collector or value the prestige of owning a Goyard, the higher price and effort may be worth it.
- Smythson: More accessible, online availability, occasional sales.
- Goyard: Higher price, limited availability, exclusivity.
Ultimately, the choice between Smythson and Goyard comes down to your personal style and travel needs. If you prefer understated British elegance, premium leather, and a more accessible luxury experience, Smythson is your match. If you're drawn to iconic canvas patterns, lightweight durability, and exclusivity, Goyard will not disappoint. Both brands offer exceptional craftsmanship that will elevate your travel experience. Explore the Smythson Travel Tote Bag with Zip in Ludlow to see how it fits your journey.



